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Why It Matters
Digital direct-to-consumer (DTC) health campaigns are usually measured after the fact.
Provenance
Discovered via ArXiv and published by ArXiv.
Key Claims
Original description
Digital direct-to-consumer (DTC) health campaigns are usually measured after the fact. In-flight forecasting commonly relies on a separate classifier for every cutoff and horizon. We treat this task as a dynamic-system problem and build a compact patient world model. The architecture maintains a latent state per patient, learns exposure-conditioned state dynamics jointly with a weekly conversion hazard, and rolls forward into future conversion curves. We evaluate it on a US campaign dataset with 147{,}173 patients and 5.2 million at-risk person-weeks. In a retrospective evaluation conditioned...
Discovered via ArXiv
Research papers and preprints from arXiv.
Publisher: arxiv.org
ID: http://arxiv.org/abs/2609.23333v1 · Indexed about 1 hour ago