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Why It Matters
Peter Adams / Marketing Dive : Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month — Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own systems.
Provenance
Discovered via TechMeme and published by techmeme.com.
Original description
Peter Adams / Marketing Dive : Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month — Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own systems.
Discovered via TechMeme
Headline clustering and publisher rollups from Techmeme.
Publisher: techmeme.com
ID: https://www.techmeme.com/260910/p20#a260910p20 · Indexed about 2 hours ago