At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together (Ronan Shields/Digiday)

Why It Matters

Ronan Shields / Digiday : At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together   —  Amazon's dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland.

Provenance