Apple TV raises prices in the US, with the monthly price up by $2 to $14.99, its fourth increase in four years; the individual Apple One tier rises $2 to $21.95 (Todd Spangler/Variety)

Why It Matters

Todd Spangler / Variety : Apple TV raises prices in the US, with the monthly price up by $2 to $14.99, its fourth increase in four years; the individual Apple One tier rises $2 to $21.95   —  Tech giant also ups price of Apple One multi-service bundle's individual plan  —  It's going to cost Americans a few more bucks to watch …

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