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Why It Matters
Emmy Martin / New York Times : How Amazon's Zoox, which has ~100 AVs in its fleet, is utilizing social media influencers, community events, and ad campaigns to compete with Waymo in SF — The Amazon-owned driverless car company is a distant second to Waymo. Its pitch to riders? Wine pop-ups, festival sponsorships and a car built to be filmed.
Provenance
Discovered via TechMeme and published by techmeme.com.
Original description
Emmy Martin / New York Times : How Amazon's Zoox, which has ~100 AVs in its fleet, is utilizing social media influencers, community events, and ad campaigns to compete with Waymo in SF — The Amazon-owned driverless car company is a distant second to Waymo. Its pitch to riders? Wine pop-ups, festival sponsorships and a car built to be filmed.
Discovered via TechMeme
Headline clustering and publisher rollups from Techmeme.
Publisher: techmeme.com
ID: https://www.techmeme.com/260910/p7#a260910p7 · Indexed about 2 hours ago