UK-based Unit1, which develops "hyper-realistic" digital avatars of musicians to recreate classic concerts, raised nearly £15M from Balderton Capital and others (Alex Lawson/The Guardian)

Why It Matters

Alex Lawson / The Guardian : UK-based Unit1, which develops “hyper-realistic” digital avatars of musicians to recreate classic concerts, raised nearly £15M from Balderton Capital and others   —  Unit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue

Provenance